Have you ever created a piece of content that continues to drive traffic, year after year after year? Do you have FAQs or How-to guides that you’ve repurposed the heck out of that are still showing up on google consistently?

This is evergreen content. 

We marketers often talk about evergreen content. Sure, trending topics are fun and so is newsjacking, but the shelf life of those pieces of content and their relevance is often shorter. Evergreen content is content that is always relevant and does not lose value over time. 

Evergreen trees for instance, retain their green leaves throughout the year. Similarly, evergreen content stays fresh and useful for its audience. 

In terms of content strategy, having content that is helpful, and evergreen and relevant to your audience is how you build brand awareness on social media, and build up those search engine rankings through strategic blogs. 

Long-term value of Evergreen Content

Evergreen content provides significant long-term value. From its rankability in terms of SEO, to cost-effectiveness and repurposeability - evergreen content can be a consistent traffic driver across many sources.

Think about it this way, if you create a Guide to [Insert service offerings here], and it has 5 “chapters” - each chapter is a blog post. Not only have you gotten one piece of gated content, but also 5 evergreen articles. 

Evergreen content continues to attract traffic long after you’ve published it. People will always be looking for how-to’s or product reviews. Not to mention it’s SEO friendly. Evergreen content tends to rank higher on search engine results pages (SERPS) over time. Additionally, as it gains more traffic and engagement, this activity sends positive signals to search engines that it is high-quality and valuable thus increasing rankings. 

Types of Evergreen Content

Sometimes, thinking of content ideas can be hard. Oh man, do we get that. Writers block for any content creator is a REAL thing.

Here are some evergreen content ideas that you can take away to start incorporating into your own content strategy:

• How-to guides: Create step-by-step instructions for a task or skill that is relevant to your target audience.

• Frequently asked questions (FAQs): Compile a list of commonly asked questions and provide comprehensive answers.

• Listicles: Create a list of resources, tips, or products related to your niche.

• Product reviews: Write a detailed review of a product or service that your audience might find helpful.

• Glossary: Create a glossary of industry-specific terms and jargon.

• Case studies: Share real-life success stories of your customers and how your product or service helped them.

• Ultimate guides: Create a comprehensive guide on a topic that your audience is interested in.

• Infographics: Visualize data and statistics in a visually appealing way.

• Historical articles: Create articles that highlight the history and evolution of a particular industry or topic.

• Interviews: Interview industry experts or influencers and share their insights on relevant topics.

Need a strategy session to help you create some content ideas to use for the rest of the year? Get in touch to learn how to schedule a 1-hour session with us to get some clarity on your content plan!