Heidi J Schmidt // Marketing & Creative Services

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Ep 29: Authentic Lead Generation Strategies featuring Lauren Najar

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Who wants more leads?

We all do, right? Leads are, after all, what drives business growth, which we all ALSO want. 

This week, we’re sitting down with business coach and agency owner Lauren Najar to discuss innovative lead generation and engagement strategies. Lauren shares her top tips for identifying and nurturing potential clients by focusing on their engagement level through key performance indicators like email opens and social media interactions.

Lauren also shares some practical scheduling and productivity tips, particularly for fellow agency owners who struggle with managing their work hours efficiently. By planning daily activities in phases and ensuring personal well-being, Lauren demonstrates how balancing business growth tasks with client work and personal relaxation can lead to sustainable success. Her pragmatic advice offers listeners novel ways to optimize their marketing efforts and build long-lasting, profitable relationships.

Whether you're an introvert struggling to start conversations or seeking to refine your lead-generation efforts, this episode is packed with actionable advice to help you grow your business authentically online. 

Episode Highlights:

  • Strategies for identifying and deleting non-engaging contacts from your list.

  • How to utilize Instagram polls, quizzes, and live trainings to engage and gauge potential clients.

  • The importance of authentic lead magnets that offer tangible value.

  • Practical scheduling tips for optimizing productivity, particularly for agency owners.

  • The benefits of treating oneself as a client and prioritizing personal business needs.

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About Lauren

Lauren Najar is the founder of LCN Consulting and Lauren Najar Coaching. Lauren is a business coach and agency owner helping businesses scale to 6 & 7 figures through simplified marketing and lead generation strategies. She is recently celebrating six years of coaching and has been running LCN Consulting for over three years. Her specialty is building relationships in the DMs and generating more leads for businesses in a way that feels authentic to them.

Connect with Lauren

Lauren's Instagram

Slaying with Success Facebook Group

Ultimate Lead Generation E-book

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Connect with me:

Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
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LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com