Episode 23: Why You Shouldn’t Rely Solely on Social Media Marketing to Promote Your Business
How many ways do you market your business?
Are you relying solely on social media?
Fun fact: 49% of consumers discover businesses through offline sources.
If you’re not already, you should integrate offline marketing channels such as networking, print marketing, and public relations into your overall marketing strategy. Today, we’re sharing practical tips to ensure your business thrives even when social media isn't the sole focus.
As social media is essentially a "rented space" where you have limited control over visibility and engagement, complementing social media efforts with search engine optimization (SEO), direct mail, and community involvement helps create a more robust and effective marketing mix to promote your business. So, let’s dive into some online and offline strategies to help get you in front of the right people at the right time.
Episode Highlights:
The importance of integrating offline marketing strategies alongside social media efforts.
Insightful statistics that share the importance of a diversified marketing strategy
The limitations of social media as "rented space."
The long-term benefits of SEO, content marketing, and email marketing.
Practical tips for building a comprehensive marketing strategy.
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Resources mentioned
Connect with me:
Website - https://www.heidijschmidt.com/
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LinkedIn - https://www.linkedin.com/in/legallyheidi/