Heidi J Schmidt // Marketing & Creative Services

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Episode 25: Holiday Marketing Tips for Q4 Success

Heidi Schmidt
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Can you believe we’re nearly in Q4?!

As we head into the time, now is the time to plan ahead - regardless of whether you’re a retail/product-based business or a service-based provider. From setting achievable goals to designing holiday offerings and mapping out marketing calendars, this episode will guarantee that you can end the year with a bang.

There is a necessity to create marketing plans in advance -  businesses that are prepared are significantly more likely to succeed compared to those who adopt a reactive approach. In this episode, you get tips on creating value-added content, optimizing websites for mobile users, and leveraging client testimonials so you can stand out in a crowded market, during this high-traffic time of year. 

Finally, there's a special magical power of social media and email marketing; now is a great time for businesses to segment their audiences and create personalized offers. Finally, if you don’t track your key metrics and reflect on the success of other campaigns to help inform future marketing efforts, how do you know what truly works? Tune in to get actionable tips that will help you elevate your holiday marketing game and close the year on a high note.

Episode Highlights:

  • The importance of early holiday marketing planning for both retail and service-based businesses.

  • Designing holiday offerings tailored to your audience.

  • Mapping out marketing calendars, including dates like Black Friday and Small Business Saturday.

  • Utilizing social media, email marketing, and targeted ads effectively.

  • Tracking key metrics to adjust strategies and measure success.

Resources Mentioned

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