Did you know that social media platforms like Instagram are being used as search engines? SEO isn't just for your website anymore my friends.  With more and more people using social media platforms like Instagram and TikTok as search engines, it's crucial to optimize your content to be easily found by your ideal audience.

This week, I’m diving into Instagram SEO and why it's a game-changer for your social media strategy with some fantastic tools, and ways to audit your content and profiles to ensure they’re effective. 

Finally, I’m stressing the importance of writing for humans but optimizing for algorithms. Because we’re always marketing to people. Consistent and relevant content is key. 

Check out Episode 28 for all the details and start showing up where your audience is searching! Happy optimizing!

Episode Highlights:

• Understanding the rising importance of Instagram SEO in social media marketing.

• Key factors influencing Instagram’s algorithm: text, user activity, and engagement.

• Effective use of hashtags and alt text for better content visibility.

• Practical steps to optimize Instagram bios, captions, and overall content.

• Real-world examples and tools for conducting SEO and keyword research.

Resources Mentioned

• Google Trends

• Answer the Public

• Chrissy Rey’s Keyword Research Offer: 

• Book a strategy session

Thank you for tuning in to "Stop the Scroll." Don't forget to subscribe and leave a review if you enjoyed this episode. Happy listening!

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• Website - https://www.heidijschmidt.com/

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• Email - Heidi@heidijschmidt.com