Have you ever wondered about the magic behind those top search results when you type "XYZ near me"? Spoiler alert: It's all about those Google Reviews!

I was recently in a committee meeting for my local business association, and we were talking about how to highlight members. “Could we ask them to share reviews with us and then we share them on social media?” 

This stopped me in my tracks because what good is that? We should be encouraging people to leave Google reviews of our member businesses. I had to remind the committee members (all lovely, incredible business people) that the value of a Google Business Review is much higher than us sharing it around our social media profiles. 

This week, we’re diving into the WHY of Google Reviews and how to incorporate them in a non-icky way in your social media strategy. 

Episode Highlights:

• Importance of Google reviews for local SEO and online reputation.

• Strategies to capture Google reviews without feeling pushy.

• Significance of responding to both positive and negative reviews.

• How to leverage customer reviews for social media content.

• The correlation between the number of reviews and local search visibility.

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