Heidi J Schmidt // Marketing & Creative Services

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Episode 36: Essential Social Media Ad Strategies featuring Carol Kabaale 

Heidi Schmidt
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Ever wondered why your social media ads aren't delivering the results you hoped for?

Are you tired of pouring money into social media ads and seeing little to no return? Do you hit the "boost" button hoping for magic but end up disillusioned? You're not alone!

This week, we’re chatting with Carol Kabale, a seasoned Facebook ads consultant. Carol shares the importance of using successful social media posts as the starting point for ads, ensuring you leverage existing engagement for better impact. She explains how to set tangible business goals that go beyond mere view counts, advocating for strategies that lead to real growth and effective lead generation. 

Carol dives into the nitty-gritty of setting up strategic ad campaigns, key performance indicators (KPIs) such as cost per result and the necessity of baseline testing and talks about the why behind waiting at least three months to properly optimize and verify campaign effectiveness. 

If you’re curious about Meta ads, this is a must-listen for actionable takeaways that will make your campaigns more effective in the long run!

Episode Highlights:

  • Start ad campaigns using successful social media posts to ensure high engagement.

  • Set clear business goals beyond view counts to drive meaningful growth.

  • Employ tools like ManyChat for streamlined lead capture and engagement.

  • Avoid simply boosting posts; utilize Ads Manager for detailed targeting and comprehensive tracking.

  • Allocate a minimum of three months for campaign optimization and accurate metric assessments.

About Carol Kabaale 

Carol Kabaale is a Facebook Ads & Strategy Consultant dedicated to helping online business coaches shine with Facebook ads.

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