Heidi J Schmidt // Marketing & Creative Services

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Episode 39: Social Media Trends and Predictions for 2025

Heidi Schmidt
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Happy New Year! 

Are you ready to crush your social media goals in the new year? Staying ahead of the curve is key for solopreneurs, entrepreneurs, and social media pros alike as trends evolve and predictions roll in.

In this episode, we’re diving into the game-changing shifts you need to know for 2025. From the unstoppable rise of AI to the influence of Gen Z, you’ll discover how to adjust your marketing strategy to captivate this dynamic audience. Plus, we’ll break down performance marketing and why it’s a must for your toolkit.

You’ll learn how to harness the power of short-form video, keep your content authentic, and make user-generated content work for you. But that’s not all—we’re also talking about the comeback of email newsletters, how creative risks can pay off big time, and why affiliate campaigns could be your secret weapon for revenue growth.

This episode is packed with actionable tips to help you stay ahead of the competition and make 2025 your most successful year yet. Grab your notebook, and let’s get started!

Episode Highlights:

  • How to  Leverage AI tools like Meta AI, TikTok Assistant, and Canva's AI features to optimize your social media marketing workflow.

  • Why there’s a shifting focus to ROI-driven strategies using advanced analytics to connect social metrics with business outcomes.

  • Why authenticity matters and how to balance the allure of trends with original, authentic content to maintain genuine engagement.

  • The shift of user-generated content versus traditional influencer marketing

We’d love to connect with you on social media. If you love what you hear, leave us a review and follow us wherever you listen to podcasts! 

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