Episode 4: How to Avoid Content Creation Burnout on Social Media
Let’s talk about content creation burnout.
It’s a real thing, there are marketers out there who are ALWAYS just creating.
Unfortunately, we all face content creation hurdles. We all hit creator's block once in a pink moon. But, you don’t always need to create your content from scratch,
Today, we’re discussing strategies for repurposing old content and giving it new life—not just on social media but also in long-form content.
Whether it’s avoiding content creation fatigue or effectively using tools and resources to maximize your content’s reach, we’re talking about it all. We’re discussing how repurposing content isn't just a strategy; it's self-care for the busy entrepreneur. So tune in, get inspired, and let’s learn how to make our content workflow as efficient and impactful as possible.
Episode Highlights:
The importance of having a content strategy with defined pillars or buckets.
How to utilize tools and external resources to improve content creation efficiency.
How to effectively repurpose your content including videos, blogs, and podcasts and how to chunk into smaller, more manageable pieces.
How to manage content overload and the significance of revisiting evergreen content and repurposing it for things like social content, and email marketing.
The importance of using content calendars and tools for efficient content management.
Resources mentioned:
Liz Wilcox Email Membership (Weekly templates!)
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Connect with me:
Website - https://www.heidijschmidt.com/
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Email - Heidi@heidijschmidt.com