Heidi J Schmidt // Marketing & Creative Services

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Episode 7: What You Need to Know About the Latest Instagram Updates 

Heidi Schmidt
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Do you feel like you can’t keep up with all the changes and best practices to be successful on social media? It’s not just you. 

Instagram and Meta are ALWAYS changing. 

It can often feel like what works one week doesn’t work the next. It’s frustrating when you feel like you have a strategy and then the next week a tornado swoops in and nothing works the way you want it to. 

This week, we’re deep diving into the latest Instagram updates. From algorithm changes to creating content that ensures your content gets the visibility it deserves, let’s talk about what you need to know about these recent updates, and what is maybe getting some click-baity attention for undeserved reasons. We’re looking at you Meta Verified. 

Enjoyed the episode? Don’t forget to leave a review on Apple Podcasts or Spotify. Share it with your friends and colleagues who could use some social media savvy, and help us spread the knowledge!

Episode Highlights:

  • What are the new ranking factors, and what it means for smaller creators and businesses 

  • The importance of early engagement to reach. 

  • What you need to know about reels and how to get more eyes on them. Hint, shorter reels are better!

  • New Content aggregating guidelines and how to use collaborative content effectively

  • What’s really up with Meta Verified for business. 

Resources Mentioned

-  Snaptik to remove watermarks:

- Social Media Today Article:

- Book a strategy session

- Download our free strategy planner

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