I’m a stickler for the fact that social media is rented space. Every time Instagram goes down, the marketing world freaks out - but you know what works? What doesn’t go down? Email marketing. 

This week, we’re discussing the hows and whys of email marketing. With 4 billion daily email users and an ROI of 4000%, email is a goldmine for customer acquisition and retention. 

We’re talking about actionable strategies for building and optimizing your email list, from fine-tuning your website's contact forms to leveraging lead magnets and collaborating with other businesses. Whether you're new to email marketing or looking to refine your approach, get ready to take notes and transform your digital marketing game. Let's get started!

Episode Highlights:

• Importance of owning an email list vs. relying solely on social media.

• Effective methods to capture email subscribers via website and social media.

• My favorite email marketing platforms. 

• Success stories from clients on email marketing. 

Resources

Liz Wilcox Email Membership
ConvertKit
Book a strategy session
Social Media Strategy Planner (Free Download)

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Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
Facebook - https://www.facebook.com/HeidiSchmidtCreative/
LinkedIn -  https://www.linkedin.com/in/legallyheidi/
Email - Heidi@heidijschmidt.com