How do you add value to your audience?

We hear that a lot in marketing - always add value. This week on Stop the Scroll, we’re chatting with Dan Coughlin of Get Hyped about storytelling, influencer marketing, and adding value to your audience.

We’re diving into the challenges and changes in influencer marketing in recent years, the importance of adding value and telling your brand’s story, and emphasizing the shift towards more affordable and authentic content creators over traditional influencers - especially for small businesses. 

Dan highlights the importance of providing value in marketing content rather than relying solely on hooks and calls to action. He advises businesses to focus on building relationships through a multi-touch approach, allowing savvy audiences to naturally convert into customers. 

This episode is jam-packed with insights and resources for small businesses looking to leverage social media marketing and are interested in generating more user-generated content by building relationships with small to mid-sized creators. 

Episode Highlights:

• Focus on providing value and building relationships through marketing content

• Content creators vs. influencers

• How to align influencer efforts with overall marketing strategy and how to measure success

• Utilize a multi-touch approach to customer engagement

• Platforms like TikTok and Instagram play a significant role in influencing purchasing decisions

RESOURCES MENTIONED

- Get Hyped's free influencer value calculator

- Billo.app

About Dan

Dan is a seasoned digital marketing strategist, co-founder, and Managing Director of Get Hyped. Dan’s expertise lies in developing creative storytelling strategies and compelling content that drives conversions and enhances ROI. Alongside his wife Kristina, an established Instagram foodie influencer, Dan has developed innovative marketing strategies that deliver measurable results for consumer brands. With his dynamic blend of technical knowledge and creative flair, Dan continues to revolutionize the way brands leverage social media and influencers to connect with their audiences and drive growth. When he's not devising marketing strategies, you can find Dan exploring the vibrant food scene with his family or unwinding with a cigar and a good book.

______________________________________________________________________

Connect with Dan:

https://www.instagram.com/dangethyped/

https://www.linkedin.com/in/daniellcoughlin/

https://www.instagram.com/gethypedagency/

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn -  https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com