About Us
Founded in 2020, HS Creative was formed to help remove the overwhelm of social media marketing for women-owned service-based businesses. Whether you’re looking to increase your brand recognition, or are seeking to enhance your online lead-generation efforts, we’re here to help you show up online consistently.
About the Founder
Heidi Schmidt is an award-winning marketing professional with over fifteen years of digital marketing and communications experience. She is passionate about helping brands create and market content that authentically showcases their expertise and solves problems for their ideal customer. She’s worked with various businesses, from larger technology companies to smaller, local healthcare organizations both on the agency side and in-house.
When she’s not marketing herself or her clients, you can find her nose deep in a good book, going for a long walk or run, or spending time with her husband and son. She is a born and raised Vermonter, but now calls the shores of the Chesapeake in Maryland home.
Heidi has her Bachelor’s degree in Political Science from Northeastern University (Go Huskies!) and previously interned in the United States Congress, volunteered on Presidential Campaigns, and interned in the Massachusetts State House.
Her range of accomplishments includes:
Growing a brand’s website traffic by over 250% year over year with strategic email marketing and social media campaigns
Increasing podcast downloads by 50% year over year by implementing weekly newsletters
Client Campaign of the Year (2015) at the Hubspot Impact Awards for an influencer-based social media lead generation campaign
Increased social media engagement by 80% to increase brand awareness for one client.
Managed rebrands on social media resulting in 20% growth of audience within 6 months
