Effortless Content Creation for “Boring” Industries

I hear a lot from businesses who think they don’t need to be on social because their content isn’t really… interesting.

I get it, service-based industries aren’t always the most exciting to create content for, but I guarantee you, people are still searching for you. Even still, coming up with enticing or compelling content can feel… draining or overwhelming. You are not alone, my friend.

Many industries face the challenge of appearing too mundane to attract attention. But here's the secret: no industry is too boring to create compelling content; it’s all about your approach.

Here's your guide to creating content that is effective and compelling - because with so many people using social media as a search engine these days, creating helpful (and hopefully entertaining) content is a necessity for any business.

1. Educational Content

Educational content is incredibly valuable, especially when it's keyword-rich. Create how-to guides and tutorials that address common problems. For instance, if you're an HVAC company, consider creating a guide on how to fix common household leaks. Not only does this provide value, but it also builds trust with your audience. Consider the types of questions your sales team frequently receives and use these as content ideas. You may be worried about “giving away the farm” but for someone who may be inclined to be a DIY-er if they find a task to be overwhelming, they’re more likely to hire it out. You have to know your audience in this case.

2. Industry Insights and Trends

Keeping your audience informed about industry trends and insights showcases your expertise. Whether it's changes in tax laws for accounting firms or the latest HR law updates, sharing your expert opinion adds value to your social media channels. These posts may not garner hundreds of likes, but they will establish your authority in your field.

3. Behind-the-Scenes Content

People love a peek behind the curtain. Showcasing the daily routines, highlighting team members, or revealing the production processes can humanize your brand. Employee spotlights, showcasing community involvement, and sharing personal stories from your employees can make your business relatable and trustworthy.

4. Customer Testimonials and Success Stories

Nothing builds trust like real success stories. Share customer testimonials and before-and-after transformations to display your track record of success. If you're a cleaning service, for instance, post before-and-after pictures of a recently cleaned home. Such content not only builds credibility but also shows potential customers what they can expect from your services.

5. FAQs and Common Questions

Answering frequently asked questions can be a goldmine for creating useful content. Addressing common queries, like the cost of services or steps for pest prevention, doesn’t just provide value; it also drives engagement. Consider documenting the questions you receive during consultations and turning them into informative posts.

6. Fun and Engaging Elements

Add some spice to your content by incorporating interactive elements like quizzes or myth-busting posts. Correct misconceptions about your industry and provide accurate information. These types of posts are not only fun but also highly shareable, helping you extend your reach.

7. Community Involvement and Collaborations

Showcase how your business is making a difference in the community. Whether it's participating in local events, collaborating with other businesses, or supporting charities, highlight these activities. Community-based content humanizes your brand and creates emotional connections with your audience.

Tips for Effective Content Planning

• Post Frequency

  You don’t need to post every day. Focus on quality over quantity. Aim for three to five weekly posts that mix educational, behind-the-scenes, and service-related content.

• Big Picture

  Start with large content pieces, like blog posts or videos, and break them down into smaller social media posts. AI can do this - I love castmagic to turn videos or audio files into blogs, newsletters and social media pieces.

• Non-Salesy CTAs

  Not every post needs to sell something. Offer value, build trust, and let your audience engage with your content organically.

Creating engaging content for “boring” industries doesn’t have to be daunting. You can turn mundane topics into captivating stories that resonate with your audience by focusing on educational content, industry trends, and behind-the-scenes glimpses. Start filling out your content calendar with these ideas and watch your social media presence transform.

Need a strategy to do this? Schedule a strategy session.