Episode 14: Mastering Your Brand Messaging featuring Mackenzie Fleming

Jul 8

Is your copy compelling?

What even IS compelling copy? And how does copy differ from content?

This week, we’re discussing brand messaging for small businesses. Mackenzie Fleming, a seasoned copywriter and brand messaging mentor, shares her expert insights on the foundational strategies behind compelling copy and content writing. We discuss the importance of adapting to changing audiences, focusing on what works, and consistently improving your approach based on analytics.

She’s sharing tips for understanding and amplifying your brand voice, the difference between content writing and copy writing and strategies to engage and convert your audience.

Whether you're struggling with writing effective emails or need guidance on developing a coherent and convincing brand image, this episode is packed with actionable advice.

Episode Highlights:

The critical role of welcome sequences in engaging and nurturing leads.
Techniques for analyzing past content and leveraging analytics to improve copywriting.
The difference between copywriting and content writing, and tailoring each type for specific goals.
Strategies for achieving consistency in brand messaging across various platforms.
The importance of maintaining an authentic brand voice and adapting it to audience needs.

About Mackenzie

Meet Mackenzie, the Copywriter for Coaches & Brand Messaging Mentor

She has a B.A. in Professional Writing and with 9+ years of experience crafting copy for brands like Capital One and Teachable under her belt, she’s known for producing tangible results for clients of all shapes and sizes.

Now, as the go-to conversion copywriter for coaches and online service providers, she supports industry-leading women who aren’t afraid to stand out, spice up their space, and make a real difference.

From websites to sales pages to emails and beyond, she helps you develop your signature brand voice and write copy that maximizes both sales AND impact so you can build genuine-ass connections and grow a whole-ass legacy.