Episode 2: What is Actually in a Social Media Strategy: My Five Step Framework!

Apr 22

The one thing we all want to know is how the heck do we win online?

I mean really, how do we win on social media?

In today’s episode, I’m breaking down what goes into a winning social media strategy and how you can elevate your social media accounts.

I’m answering questions like

Why do you need to define your value proposition and how it’s going to help you.
What metrics should you measure to decipher what truly matters for your business?
Why you need to truly understand your audience so you can effectively market to them.
Why I use a SWOT analysis with my strategy clients
Auditing your competitors and finding opportunities to outshine them
Why tailoring your content pillars around your business is the foundation of your marketing

So, if you are ready to uplevel your social media game press play and get ready to slay your social media!

If you find yourself posting for the sake of posting stop and go download my social media planner - https://www.heidijschmidt.com/social-media-planner to help you get clarity on who you’re talking to on social media, how to differentiate yourself from your competitors and 14 content prompts to help you consistently post on social media.

Episode Highlights:

What is your valueadd
Understanding marketing metrics to measure success and make data-driven decisions
Why you want to do an audience deep dive to target your ideal audience
How I use your SWOT analysis to pin point your strengths and weaknesses for effective marketing planning
The value of competitor evaluation
Why you need to have content pillars that align with your business to drive engagement and conversions

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Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/