Episode 26: Marketing Funnels Made Easy with Kristi Mitchell

Sep 30

What’s a marketing funnel? Do you have one?

This week, we’re diving into the essentials of email marketing and social media, emphasizing the importance of nurturing your audience through effective marketing funnels.

Our guest Kristi Mitchell is sharing her mission to simplify marketing for businesses by leveraging multiple funnels tailored to different strategies, ultimately making them love marketing again.

Specifically, we’re talking about the importance of focusing energy on the right platforms, notably highlighting LinkedIn's potential for B2B service-based businesses.

Kristi stresses the significance of tailoring content to address specific client pain points and how strategic, simplified marketing efforts can effectively attract, convert, and nurture leads.

This episode shares insights into the balance between marketing strategies and tactics, the value of inbound marketing, and practical tips for boosting visibility and engagement on LinkedIn. Kristi offers actionable advice, from creating engaging quizzes to driving effective LinkedIn DM conversations, ensuring that even the most overwhelmed business owners can streamline their efforts for maximum impact.

Episode Highlights:

The importance of regular email marketing and consistent social media presence.

Breakdown of the marketing funnel framework: Attract, Nurture, Close.

Effective LinkedIn engagement strategies, including custom feeds and leveraging personal accounts.

The value of tailored content and simple inbound marketing tactics.

Insights on energy management and focusing on high-impact platforms.

About Kristi

Kristi Mitchell is a Strategic Marketing Consultant specializing in working with service-based business owners who have relied on referrals and word-of-mouth to get to where they are today. They know in order to take their business to the next level, they need to finally think strategically about their marketing efforts.

Kristi believes that the number one reason business owners don't see marketing results is because they are lacking a strategy. She’s found that too many business owners limit their growth and impact because marketing is too complicated. She believes that marketing should never be the thing that holds you back from being successful in your business. It’s her personal mission to make you love marketing - really though, her goal is to help you get excited about it because it feels good AND gets you the results you want.

Kristi brings an MBA, 10+ years of corporate marketing experience, 5 years of running her business full-time and a drive for continual learning to her client work.