Episode 47: Why You Need to Stop Sleeping on Linkedin

Written By Heidi Schmidt

If there is one social network we’re all ignoring, it’s Linkedin. 

I’ve had so many people ask about the value of Linkedin and well, if it’s done thoughtfully and strategically, there’s a LOT of opportunity there. 

Fun fact: LinkedIn has over a billion users and less than 1% of them post regularly so there’s opportunity for reach and engagement abound. In comparison to other platforms that feel like you have to post 5 times per day just to get seen, Linkedin tends to have a more engaged audience looking for likeminded experts for networking, personal development and business growth. 

This week, we’re sharing how to get started with Linkedin - even if you already have a profile that’s been stagnant for years. We’re also sharing client success stories wherein Linkedin has helped their businesses grow. Tune in to learn how Linkedin can be a powerful tool in your marketing arsenal. 

Episode Highlights:

  • Why LinkedIn has an untapped organic opportunity compared to other platforms 

  • Why thought leadership and video content are crucial for engagement

  • What makes an optimal Linkedin Profile 

  • The SEO benefits of Linkedin for brand awareness and credibility

  • Why you should focus on your personal brand first and your company page second. 

Resources:

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Connect with me:

Heidi Schmidt https://www.heidijschmidt.com
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Episode 48: Simple Social Media Engagement Strategies to Connect with Your Audience Authentically
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Episode 46: My Favorite Small Business Marketing Tools