Epsiode 50: What to Consider When Hiring a Social Media Manager

Written By Heidi Schmidt

Are you on the brink of growing your business but unsure how to juggle all those responsibilities? 

Hiring a marketer can feel overwhelming—how do you know who to trust with your brand? Whether you’re outsourcing social media, email marketing, or overall strategy, choosing the right person makes all the difference.

In this episode, I’m sharing the lessons I’ve learned from hiring (and sometimes hiring the wrong people!) and giving you a roadmap to find a marketer who truly gets your business. If you're thinking about outsourcing but aren't sure where to start, this episode is for you!

Episode Highlights:

  • Why outsourcing your marketing can be a game-changer (but only if you hire the right person!)

  • The biggest mistakes I’ve made when hiring and what I do differently now

  • What actually makes a great marketer (hint: it’s not just about their Instagram following)

  • Red flags to watch out for when hiring a freelancer or agency

  • How to determine whether you need a freelancer or an agency

  • Why communication and values matter just as much as experience

Be sure to subscribe to the podcast wherever you listen, and if you really love what you hear, leave a review over on Apple! 

Resources:

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Connect with me:

Heidi Schmidt https://www.heidijschmidt.com
Next

Episode 49: Bad Habits That Are Sabotaging Your Social Media Goals