Epsiode 52: Q1 Social Media Updates You Need to Know (and How to Adjust Your Strategy)

Written By Heidi Schmidt

Think you’ve got a handle on your social media strategy? Think again.

In this episode, we're breaking down the biggest social media platform shifts from Q1—and spoiler alert: things are changing faster than ever. Instagram wants you using music on everything (yes, even carousels), Threads is creeping into Twitter’s old territory, and LinkedIn? It’s quietly becoming the place for video content and thought leadership.

Heidi’s sharing what these updates actually mean for your content (without the corporate jargon), how to make smarter platform choices, and why repurposing isn’t just allowed—it’s necessary.

If you're tired of chasing trends and ready to actually understand what’s working and where to focus your time in Q2, this is your episode.

Think of it as your shortcut to staying current without the overwhelm.

Episode Highlights:

  • Instagram’s new algorithm ranking signals: watch time, shares, likes per reach

  • Smart repurposing tips (and what “original content” really means)

  • Why adding music to all types of posts—yes, even carousels—matters now

  • LinkedIn's shift to video-first: what formats are performing best

  • Meta’s new “community-based” fact-checking and what it could mean for your content

  • Hot takes + thought leadership: why they’re trending on Threads and LinkedIn

  • Newsletter repurposing tips for better LinkedIn reach

  • Platform-by-platform takeaways to guide your content in Q2

Love what you’re hearing? Be sure to follow the podcast so you never miss an episode—and if this helped you feel more confident about your content, leave a quick review! It helps us reach more entrepreneurs like you and keeps the good stuff coming.

Resources

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Connect with me:


Heidi Schmidt https://www.heidijschmidt.com
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Episode 53: Celebrating a Year of Podcasting: Lessons, Wins, and Embracing Imperfections
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Episode 51: Navigating Q1's Lessons: How Business Owners Can Strategically Plan for Q2 Success