Episode 21: How to Start Marketing Your Business on a Budget featuring Alanna Brannigan

Written By Heidi Schmidt

Being a solopreneur is tough work, and being a solopreneur who struggles with marketing is even tougher. 

This week, I’m chatting with Alanna Brannigan of Harvest Moon Marketing about strategies for solopreneurs, from selecting the right digital platforms to leveraging free marketing tools and quantifying your efforts to determine whether you’re really getting an ROI. 

Alanna and I share some nuggets of wisdom on maintaining authenticity and building customer trust through personalized marketing efforts. With a mix of actionable strategies and deep dives into marketing psychology, this episode is a must-listen for any solopreneur looking to elevate their digital marketing game.

Episode Highlights:

  • Understanding the importance of knowing your ideal client and competitive market space.

  • Picking and sticking to one or two digital marketing channels: starting with social media and email marketing.

  • Leveraging free marketing tools like Google My Business and Mailchimp.

  • The importance of building an email list and generating online reviews.

  • Common marketing mistakes: focusing on the business rather than solving customer problems.

About Alanna

Alanna Brannigan is the founder of Harvest Moon Marketing, a remote, full-service digital marketing agency with a mission to provide clever solutions and strategic counsel to big-dreaming businesses.

Connect with Alanna

https://www.instagram.com/harvestmoonmktg/

______________________________________________________________________

Connect with me:

Heidi Schmidt https://www.heidijschmidt.com
Previous

Episode 22: Why Tracking Unfollows is Hurting Your Social Media Strategy
Next

Episode 20: Strategies to Overcome Social Media Burnout as an Entrepreneur