Episode 22: Why Tracking Unfollows is Hurting Your Social Media Strategy

Written By Heidi Schmidt

How often do you track your followers? Do you get anxious when you see five new followers come in, but your follower count is lower?

I think a LOT of business owners get stuck in this cycle of follower count which doesn’t really drive anything strategically. 

In this episode, we’re talking about why tracking unfollows can trigger anxiety, imposter syndrome, and emotional exhaustion, all of which are detrimental to your long-term social media strategy. Instead, let’s focus on the importance of creating valuable content that engages your audience, measuring genuine engagement metrics, and maintaining a healthy online presence.

Follower count should not be your primary metric of success. We know that the pressures of social media lead to a negative feedback loop, stressing the importance of focusing on quality over quantity. By delving into the psychological effects of social media's constant demand for validation, Heidi offers practical tips for breaking free from the cycle of stress and anxiety that comes with tracking followers and likes.

Let’s redirect energy towards what truly matters—nurturing and engaging our existing audiences. Whether you're a small business owner or a seasoned marketer, this episode provides invaluable insights into navigating the complicated landscape of social media marketing.

Episode Highlights:

  • Why tracking follower count can be detrimental to your mental health and social media strategy

  • The importance of focusing on engagement metrics over vanity metrics like followers and likes.

  • Real-life examples and client stories that highlight the emotional toll of social media.

  • Practical tips for creating valuable content that resonates with your audience.

  • Strategies to nurture and engage your audience effectively.

Resources Mentioned:

______________________________________________________________________

Connect with me:


Heidi Schmidt https://www.heidijschmidt.com
Previous

Episode 23: Why You Shouldn’t Rely Solely on Social Media Marketing to Promote Your Business
Next

Episode 21: How to Start Marketing Your Business on a Budget featuring Alanna Brannigan