Episode 34: Increasing Revenue with Strategies Beyond Social Media Featuring Cat Valverde
Every social media manager I know often laments about declining social media performance. Even if your business is getting decent performance - reach and engagement, chances are it’s down year over year over year.
Are you also tired of unpredictable social media algorithms sapping your engagement?
In this episode, I’m chatting with Digital Strategist Cat Valverde about why shifting your focus to email marketing could be the game-changer your business needs. In this episode, we delve into the realities of social media marketing's decline and reveal actionable strategies to regain control over your audience reach.
We dive into how to grow email lists with valuable freebies and build meaningful client relationships that drive revenue. This episode is packed with practical tips, and is your go-to guide for sustainable marketing tactics that work.
Don’t miss out on expert advice from our guest, Cat Valverde, who shares her innovative approaches to equitable outsourcing and diversified marketing. Whether you're struggling with ad spends or looking for new ways to engage your audience, this episode is full of insights and strategies.
Episode Highlights:
The pitfalls of relying solely on social media marketing and the benefits of email marketing.
Strategies for growing email lists through valuable content and strong client relationships.
Insights on diversifying marketing channels and equitable outsourcing practices.
Case study: leveraging viral social media moments to enhance engagement and growth.
Encouraging innovation through quick testing and adaptation of new marketing ideas.
Be sure to subscribe to the podcast to get the expert tips you need to stop the scroll and start engaging your audience! Love what you hear? Leave a review for the podcast so other business owners can find us!
Resources Mentioned
Cat Valverde’s free pilot program: emailrevamp.com
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About Cat
With joy in her heart, an MBA, a Harvard Organizational Psych Masters in progress, and over $5 million in direct revenue created for clients to date; Cat Valverde is excited to laugh, take a deep breath and crack open the spreadsheets with us. Her focus is digital revenue strategy in the post-ads economy.
She's most curious about the part we tend to talk about least in the digital business space: How's it (really) going financially?
Connect with Cat
Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
LinkedIn - https://www.linkedin.com/in/legallyheidi/
Email - Heidi@heidijschmidt.com
